Who we are
La Myse is a recently founded Lombard company, with the office located in Milan, via Lodovico Castelvetro, 9, not far from the Arch of Peace, in a fascinating classicist palace dating back to the forties. Its field of specialization includes principally the interior design and luxury linen, which is made entirely by hand by the best Italian artisans using the materials which are often unique and always selected according to the highest quality standards in terms of origin and manufacturing. So La Myse has not such a long history, but its foundation and development is due to the strong and thorough experience of Myriam Gafforelli in this particular sector, to her deep passion for interior decoration and her incessant capacity of research and experiments with the materials, which are precious and absolutely innovative at the same time. Myriam, with her solar and dynamic temperament, has put life to her activities, combining this extraordinary and ancestral quality of production, which only the true «Made in Italy» can provide, and the traditional artisanal sapience with the personal inspiration and her incredible capacity to look into the future. This is a blend which makes the proposal of La Myse inimitable and undoubtedly prestigious. Today the office at 9, via (street) Lodovico Castelvetro, which has already become a traditional sales address in Milan, is supplemented by a new Internet shop of e-commerce, which places refined and precious products of the company directly at the disposal of a much wider audience of clients around the world. Highly diversified offer of the brand, which is able to satisfy the most exacting demands, comprises the personalized furniture, several sophisticated lines of clothes and accessories, textiles, complements and linen for the house and hotel system, exclusive objects for recreational boating, even a specific and variegated segment dedicated to the pets, our adorable four-footed friends.
The diamond point of the production of La Myse brand, as many patrons from all parts of the world can personally confirm, is the bath collection. They have appreciated its highest level, so it would be very difficult for them to renounce it now. The bath collection is notable first of all for the fabulous sponges and soft and caressing bathrobes made of wood fiber, a textile with the exceptional and diverse characteristics, used exclusively by the Lombard Company. The bathrobes can be further personalized with monograms, coats of arms, logos on demand, as well as with 24-carat spun gold. It is a true must have, which, like the bed linen, is a combination of nature and maximum luxury, a pleasure outside the city, besides the usual and imminent mastery of artisanal production which embodies the absolute excellence of Made in Italy. The web-site of La Myse - www.lamyse.com - is ideal for any kind of gift you are looking for, it is rich of formidable proposals, which can satisfy any demands, occasions and expectations. It is planned also to open the wedding list, in order to make the most beautiful day even more magical.
Our wood fiber, the material of absolutely natural origin and of the exceptional performance, is a result of an inimitable and for many reasons revolutionary technological achievement, based on processing of the wood essence, of the pulp of the trees of a particular type, which have been cultivated appropriately. This is the raw material. So it is an ecologically compatible product - the feature which is today not of secondary importance, certifying, besides that, a positive imprinting of the harmony and the respect for the environment, which this magnificent material, ductile and truly unique, the reason for boast and prestige for La Myse, retaining its exclusivity, implies. The successive complex of manufacturing is a secret, while the phase of weaving, which precedes the final packing, is organized according to the ancient and fascinating rhythms and technics, on the loom, in a Lombard workshop of the secular history and tradition. As it often happens, according to the manufacturing and aesthetic philosophy followed by La Myse, the evident vocation for the research and technological innovation, the incessant designing of new materials, is combined with the observance of the ancestral regulations and reasons, with the skilful sapience cultivated for the centuries and inherited from the Renaissance craftsmanship, on which the planetary success of the most authentic Made in Italy is based. The wood fiber does not contain fluorescent or any other type of chemical substance and, compared to the classical use of the cotton, turns out to be much softer in weaving, much more elastic and absorbent. You should try it on the skin, in the form of bathrobe or inimitable sheets produced by La Myse, which is its smooth lightness is similar to the silk satin, in order to fully appreciate its marvelous softness, its mantling embrace. It always leaves the impression of purity and freshness on the epidermis. The wood fiber, because of its intrinsic characteristics, is very appropriate for the use in the products intended for children and newborns. It is odorless and hygienic, 100% hypoallergenic, eliminates the humidity of the body and does not soak the odors of the skin. Given its vegetal origins, the wood fiber is considered to be natural and 100 % biodegradable. So there is maximum luxury, exclusivity, the silky surface of extreme tactile gratefulness, as if it was a second skin, and the material which is totally ecosustainable and precious, which was granted by the very nature and holds the impression of its beauty and energetic valence. For the collection made of this peculiar textile product, La Myse proposes only the white colour with different tones or the chromatic palette of clear and soft tones, in order to avoid any weighting of the soft lightness of the product.
The bamboo fiber is extracted from a particular species of bamboo originating from the mountainous zone free of pesticides and pollution, it is specially cultivated for our production, in order to not augment the problem of deforestation which afflicts the Earth. It is a friendly fiber because in addition to the transpiration and the conservation of the body warmth, it is anallergic and protects from the ultraviolet rays. It leaves the most pleasant impression of freshness and contains the pectin of the honey which is exceptionally good for the skin.